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Rocky Tracy, Vice President, Sales, Brookfield Southland

As Vice President of Sales for Brookfield Southland, Rocky Tracy’s inspiring attitude and limitless optimism for Brookfield and for the success of his team is warmly contagious. His own background as a self-starting businessman at age 21 is, in itself, great motivation for the Brookfield team because a self-starter perspective is needed when it comes to selling a Brookfield home to a new customer… or helping a Brookfield enthusiast find their second or third home.

Rocky’s dedication to the leadership of his Brookfield sales team shows through the nurturing environment he creates in his department. He works closely with his team members—training them, refining skills, giving advice, and watching that advice take shape as his team brings new Brookfield enthusiasts into the family with every home sale. Apart from his direct and effective impact on his sales department’s success, Rocky also oversees pricing, staffing, projections, and sales absorption rates. In typical self-starter fashion, Rocky furthered his dedication to Brookfield customers with his creation of the ICE (Improving Customer Experience) team. ICE allows Brookfield to connect with customers to ensure every relationship is as solid as Brookfield’s craftsmanship, because Rocky knows that selling a Brookfield home is only the beginning. Creating lifelong Brookfield enthusiasts is an ongoing commitment—and Rocky’s innovation and passion helps to sustain their devotion year after year, and home after home.

“Aside from my wife and son, my greatest accomplishment is watching my sales team achieve their goals. Brookfield homebuyers become enthusiasts for a reason…because of our homes, our neighborhoods…and the Brookfield Experience as a whole. It’s wonderful to be a part of making that experience come together.”

Rocky has been a part of Brookfield Southland for eight years. He received both the MAME Salesperson of the Year and MAME Sales Manager of the Year awards and is frequently called upon as a guest speaker at IRM classes.